Daily Degen
August 1, 2025

HYPE Implodes, But TKX Thrives in Market Shakeup

In the latest crypto drama, the HYPE train has officially derailed, while pragmatic performers like TKX are basking in green glory. As several saturated tokens bleed out, a subtle but important story is emerging about the types of projects traders are starting to value.

Today's crypto market saw a dramatic pivot away from speculative tokens toward more utility-driven assets. Top gainer TKX soared 8.25% while the HYPE family imploded over 11%, signaling a market mood shift. Crypto Twitter echoed disillusionment with hype-driven projects and praised steady, functional tokens.

Movers and Shakers

Today's Top Gainers:
Top 7-Day Gainers:
TKX (8.255%), SAROS (2.410%), BTSE (2.197%), PLUME (1.991%), IOTX (1.571%)
Today's Top Losers:
Top 7-Day Losers:
HYPE (-11.8%), WHYPE (-11.8%), ETHFI (-11.7%), KET (-11.6%), STHYPE (-11.5%)

When HYPE Deflates: A Tale of Two Sectors

The crypto markets never disappoint when it comes to drama, and today's storyline would make a Shakespearian tragedy: HYPE, WHYPE, and STHYPE all nosedived more than 11%, dragging with them a cohort of “excitement-as-a-service” tokens. In stark contrast, Tokenize Xchange (TKX) roared ahead with a confident 8.255% gain, making it today’s undisputed MVP.

This sharp divergence raises several questions. Are investors moving away from speculative hype-driven plays? Are infrastructure and utility tokens making a comeback? And more importantly, is the market subtly rotating its focus from narrative to use-case?

Market Rotation: Speculation Out, Substance In?

Taking a bird’s eye view, the dominance of utility-focused gainers like TKX and IoTeX (IOTX, +1.57%) hints at a rotation. As froth drains from the HYPE family (HYPE, WHYPE, STHYPE), traders appear to be reallocating capital to projects with stronger fundamentals or scaling potential.

TKX's run isn’t accidental. The centralized exchange token has been drawing quiet attention across crypto Twitter, with some speculating an upcoming utility expansion or tokenomics update. When asked about its climb, one trader quipped, “People finally realized it has an actual function.” Humor aside, that sentiment is catching on.

Meanwhile, In Twittertown...

While the metadata on the trading screens screamed chaos, the discourse on crypto Twitter was pure content gold. The prevailing vibe? Disillusionment with gimmicky tokenomics. Users mocked the “HYPE hydra” — HYPE, WHYPE, STHYPE — for collapsing in near-perfect synchronicity. Several accounts compared it to watching a domino effect in real time. Others posted memes of Icarus with wax wings labeled ‘HYPE’ flying too close to the crypto sun.

But it wasn’t all snark. Beneath the jokes, there’s a sense that we’re heading into a more mature market regime. Twitter influencers with decent track records began re-sharing content on real-world utility projects, hinting at a potential taste alignment brewing between trader attention and builder ambition.

PLUME, BTSE, and The Middle Lane

Joining TKX on the leaderboard were PLUME (+1.99%) and BTSE (+2.2%). Both have been quietly appreciating, even lightly trending on platforms like Discord and Telegram. PLUME, for instance, has been mentioned in connection with decentralized insurance protocols, one of the niche but growing areas in DeFi 2.0. BTSE’s successive listing updates have also helped keep it top-of-mind without resorting to gimmicks.

Interestingly, PLUME’s correlation with other stable DeFi assets has increased over the last week, signaling that it’s potentially being bundled into lower-volatility portfolios. That flies in the face of its whimsical name and could point to a surprise heavyweight in the making.

So, What’s Actually Happening?

The market’s largest losers—HYPE, WHYPE, ETHFI, KET, and STHYPE—all share one thing in common: high expectations without visible traction. It’s becoming clear that sentiment alone is no longer enough, especially in a market matured by multiple bull and bear cycles. Crypto Twitter’s collective wisdom seems to be pivoting towards infrastructure, utility, and actual adoption metrics as evaluating frameworks.

Even ETHFI, once seen as the darling of Ethereum restaking initiatives, is struggling to maintain enthusiasm amidst dilution fears and regulatory FUD. Meanwhile, smaller tokens like IOTX that offer IoT-compatible infrastructures are quietly amassing the type of loyal community that could power a slower, steadier rise.

The Bottom Line: Quality Over Quantity

Today’s market action speaks volumes: the easy money on narrative hype might be over—at least for now. Deep due diligence and attention to fundamentals are starting to shine again. Out with the sizzle, in with the steak. If you’re a builder or trader who’s been waiting for markets to favor substance, this may just be your moment.

The key takeaway? Stay nimble, but start recalibrating your radar to pick up more than noise. Because in the current climate, the quiet tokens might be the ones that roar next.

When HYPE Deflates: A Tale of Two Sectors

The crypto markets never disappoint when it comes to drama, and today's storyline would make a Shakespearian tragedy: HYPE, WHYPE, and STHYPE all nosedived more than 11%, dragging with them a cohort of “excitement-as-a-service” tokens. In stark contrast, Tokenize Xchange (TKX) roared ahead with a confident 8.255% gain, making it today’s undisputed MVP.

This sharp divergence raises several questions. Are investors moving away from speculative hype-driven plays? Are infrastructure and utility tokens making a comeback? And more importantly, is the market subtly rotating its focus from narrative to use-case?

Market Rotation: Speculation Out, Substance In?

Taking a bird’s eye view, the dominance of utility-focused gainers like TKX and IoTeX (IOTX, +1.57%) hints at a rotation. As froth drains from the HYPE family (HYPE, WHYPE, STHYPE), traders appear to be reallocating capital to projects with stronger fundamentals or scaling potential.

TKX's run isn’t accidental. The centralized exchange token has been drawing quiet attention across crypto Twitter, with some speculating an upcoming utility expansion or tokenomics update. When asked about its climb, one trader quipped, “People finally realized it has an actual function.” Humor aside, that sentiment is catching on.

Meanwhile, In Twittertown...

While the metadata on the trading screens screamed chaos, the discourse on crypto Twitter was pure content gold. The prevailing vibe? Disillusionment with gimmicky tokenomics. Users mocked the “HYPE hydra” — HYPE, WHYPE, STHYPE — for collapsing in near-perfect synchronicity. Several accounts compared it to watching a domino effect in real time. Others posted memes of Icarus with wax wings labeled ‘HYPE’ flying too close to the crypto sun.

But it wasn’t all snark. Beneath the jokes, there’s a sense that we’re heading into a more mature market regime. Twitter influencers with decent track records began re-sharing content on real-world utility projects, hinting at a potential taste alignment brewing between trader attention and builder ambition.

PLUME, BTSE, and The Middle Lane

Joining TKX on the leaderboard were PLUME (+1.99%) and BTSE (+2.2%). Both have been quietly appreciating, even lightly trending on platforms like Discord and Telegram. PLUME, for instance, has been mentioned in connection with decentralized insurance protocols, one of the niche but growing areas in DeFi 2.0. BTSE’s successive listing updates have also helped keep it top-of-mind without resorting to gimmicks.

Interestingly, PLUME’s correlation with other stable DeFi assets has increased over the last week, signaling that it’s potentially being bundled into lower-volatility portfolios. That flies in the face of its whimsical name and could point to a surprise heavyweight in the making.

So, What’s Actually Happening?

The market’s largest losers—HYPE, WHYPE, ETHFI, KET, and STHYPE—all share one thing in common: high expectations without visible traction. It’s becoming clear that sentiment alone is no longer enough, especially in a market matured by multiple bull and bear cycles. Crypto Twitter’s collective wisdom seems to be pivoting towards infrastructure, utility, and actual adoption metrics as evaluating frameworks.

Even ETHFI, once seen as the darling of Ethereum restaking initiatives, is struggling to maintain enthusiasm amidst dilution fears and regulatory FUD. Meanwhile, smaller tokens like IOTX that offer IoT-compatible infrastructures are quietly amassing the type of loyal community that could power a slower, steadier rise.

The Bottom Line: Quality Over Quantity

Today’s market action speaks volumes: the easy money on narrative hype might be over—at least for now. Deep due diligence and attention to fundamentals are starting to shine again. Out with the sizzle, in with the steak. If you’re a builder or trader who’s been waiting for markets to favor substance, this may just be your moment.

The key takeaway? Stay nimble, but start recalibrating your radar to pick up more than noise. Because in the current climate, the quiet tokens might be the ones that roar next.

Newsworthy

The synchronized crash of HYPE, WHYPE, and STHYPE has caught the attention of crypto Twitter. The market seems to be collectively questioning over-engineered narrative tokens, while favoring platforms with real-world use and sustainable tokenomics.

Pro-Tip:

In sideways or rotating markets, watch for utility tokens with increasing social mentions and cross-platform integrations. Projects with genuine use cases quietly accumulate loyalty before making explosive moves.

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Disclaimer: The content of this article is for general market education and commentary and is not intended to serve as financial, investment, or any other type of advice.

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